Episode 21
Building a Brand: The Importance of PR and Social Media for Biotechs with Alexander Morin, Account Coordinator at Russo Partners
In this episode, we chatted with Alexander Morin, PhD, Account Coordinator at Russo Partners, a Public Relations Agency that collaborates on integrated communications for digital technology, mobile communications, biopharma, medtech, digital health, diagnostics, IT, and healthcare services companies. Alexander is passionate about translating complex scientific concepts into engaging and accessible stories for diverse audiences.
- Get Alexander's favorite book: The Empress and the English Doctor: How Catherine the Great defied a deadly virus
- Russo Partners LLC
- Link In With Alexander!
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08:17 - 12:38 - Challenges Faced by Science Communicators
15:21 - 18:10 - LinkedIn and Twitter as a Tool for PR
23:07 - 25:44 - The Integration of AI in Science Communication
30:39 - 33:10 - Significance of Funding Conversations for Early-Stage Companies
35:20 - 38:45 - The Shift to Public Communication by Early-Stage Startups
